LG Electronics, Korea
LG Electronics was established in 1958 (As a private Company)
and in 1959, LGE started manufacturing radios, the first undertaking
of its kind in Korea.
Since that time the company achieved many firsts in the country
and has become a major global player in Electronics & Telecommunications,
operating 77 subsidiaries around the world with over 72,000 employees.
The company has as many as 27 R & D centers and 5 design centers,
and is the global leader in residential air conditioners, DVD players,
CDMA handsets, home theatre systems and optical storage systems.
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| LGE comprehensive product portfolio consists of
Digital TV, PDP, Monitor, CD-ROM Drives, DVD-ROM Drives, CD Rewritable
Recorder, VCR, DVD Player, Audio, Security System, Recording Media,
Video Phone, PC Camera, Banking Automatic System , PCB, Air Conditioner,
Refrigerator, Microwave Oven, Washing Machine, Vacuum Cleaner, Compressor
for Air Conditioner, Compressor for Refrigerator, TDX, STAREX, optical
switching systems, Implementation of advanced IBS (Information Building
System), System Integration (SI) service, Handsets for satellite,
mobile multimedia and IMT-2000 services.
LG Electronics’ vision is to rank among the top 3 electronics,
information, and telecommunication firms in the world by 2010.
LG ELECTRONICS INDIA PVT.LTD.
In 1997, LG Electronics set up it’s wholly owned subsidiary,
LG Electronics India Pvt. Ltd., which is currently the fastest growing
company in the industry today.
In a short span of nine years, LGEIL has been able to establish
itself as the most preferred premium consumer durable brand in India.
LG India currently has two state-of-the-art manufacturing facilities,
and a product portfolio spanning across categories like Flat Panel
Displays, Color Televisions, Air Conditioners, Refrigerators, Washing
Machines, Microwave Ovens, Vacuum Cleaners, Color Monitors, Digital
Audio / Videos & home theatre systems, GSM phones and IT peripherals.
The company has achieved an unprecedented turnover of Rs 7500
crore in 2005 and aims to touch a turnover of USD 10 Billion by
2010.
LG & SPORTS Go Hand In Hand
LG globally has had an enduring association with sports particularly
cricket and has been participating as an official sponsor of international
cricket matches since 2002. The company has already sponsored nine
international cricket matches including two World Cups.
The highlight of LG’s alliance with ICC was the ICC Cricket
World Cup 2003 held in South Africa, where LGE participated as a
Global Partner - the highest level of sponsorship for the World
Cup games.
LG India’s association with ICC goes back to 2001 and till
date LG India has as tied up with ICC promote the LG ICC Test Championship,
the LG ICC One-Day International Championship and the first ever
official player rankings, the LG ICC Player Rankings. LGE has agreed
to sponsor cricket until 2007 as part of its active sports marketing
campaign, and expects the association to bring the LG brand closer
to the consumers worldwide and increase visibility globally. |